The ever-iconic 501 blue jean, first developed by Levi Strauss and Jacob ... gave wearers the choice with jeans that featured all three options: loops, suspender buttons and back cinches. According to ...

Both denim and Western fashion trends are dominating popular culture this year. And Levi Strauss & Co., which has been a ...

Davis and Strauss filed a patent for the rivet-reinforced waist overalls that would eventually become known as jeans. By 1890, the patent expired and Levi’s was no longer ... well over a dozen ...

Though jeans are undoubtedly one of the ... go for a classic straight-leg style – Levi’s 501s are a great example. Though Levi Strauss invented the silhouette back in 1873 as a workwear ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

You’re probably familiar with the broad strokes of the 501’s origin story: in 1873, Jacob Davis and Levi Strauss were granted ... the standard by which all other jeans are judged.

Levi Strauss said its sale of Dockers had an "initial" value of $311 million "subject to customary adjustments and closing ...

Riveted jeans were invented in downtown Reno in 1871, and local tailor Jacob Davis went into business with Levi Strauss a short time later.