And for us, the Two Horse® logo does just that. As the company Historian, let me share a bit of history. In 1873, Jacob Davis and company founder Levi Strauss invented the first blue jeans using ...

As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal tensions ...

In 1886, Levi's started including a leather patch on its clothing containing a logo with two horses ... troubling reminder of a dark period in US history. In the 1880s, the US government passed ...

Either way, Andre Agassi was definitely on board. -The most recent iteration of the Levi's logo with a cut off ® symbol recreates the red tag on all their jeans, where the ® is segmented due to ...

Sanabria is known within the Queer community for cultivating a safe, inclusive space for self-expression through the art of ...

The logo tee is the latest Levi's icon to be reimagined by Beyoncé. On Monday, Levi's and Beyoncé released their first product collaboration from their "Reiimagine" campaign. The pair of men's ...

One T-shirt and tank style, for example, has the “Fight Stigma” logo on the front and ... values and giving everyone a voice.” Levi’s has a long history of supporting the LGBTQ community.