Levi’s was called the “Two Horse Brand” up until 1928. Its logo showed two horses trying and failing to pull apart a pair of their jeans. In 1934, Levi’s launched Lady Levi’s jeans.

Over the years, the 501 became catnip for a particular type of brooding all-American archetype—Brando in The Wild One, Dean ...

The unique branding for Blue Tab pays homage to Levi Strauss and Co. history. In the Levi's Archives ... for the "Levi Strauss and Co." font. The logo, used throughout the Blue Tabs's labeling ...