As Levi's have shown over the years, brands become icons by telling powerful cultural stories and addressing societal ...

Levi's premiumization has been a years-long journey, fueled by exclusive limited-edition drops, high-profile designer collaborations, and moments on the couture runway. Now, a new collection takes ...

The Levis logo is as recognisable a global brand as the likes of Coca-Cola, Apple, Nike but what do the symbols on the back of each pair of denims mean ? Levi Strauss & Co. features at the top of ...

Levi’s was mostly about blue jeans, and primarily for dudes. Yes, the company sold some tops, like T-shirts with the classic, Batman-like Levi’s logo, or trucker denim jackets. (There was also ...