Despite their efforts to take fans’ opinions into account, Leeds United’s new badge is the latest football rebrand to provoke ire and derision. “It’s like some genius fourth-wall-breaking infinity ...

The release of Leeds United’s new club crest has been met with widespread horror by their fans and amusement by everyone else. The new badge – featuring a player beating their chest under the ...

The new Leeds United badge design - to be launched on the club’s centenary next season - is pretty telling of where the club and football in general now is. Just look at it. It smacks of ...

Leeds United have officially ditched the new 'salute ... even Leeds player Pontus Jansson admitting he was 'shocked' by the badge.

It’s the middle of summer, so we’re at the height of kit reveal season, as clubs across the land unveil their new shirt designs which they hope will get the thumbs up from fans and fly off the ...

LEEDS, ENGLAND - JANUARY 20: A young Leeds United fan sings during the Sky Bet Championship ... in 2003-04 amid financial ruin -- announced they have released a new club badge. Citing “six months of ...

Leeds United pledge to have a rethink over the club's new badge after fans reacted with dismay to the new 'Leeds Salute' design revealed to mark their centenary. Leeds United have pledged to ...

Leeds United's existing crest will be replaced by ... Last month, Leeds said there would be a rethink over the club's new badge after fans reacted with dismay to a design revealed to mark their ...

Should a badge be innovative in style? Or are outlandish designs that catch the eye the way to go in an era when clubs think of themselves as international brands? Advertisement Leeds United ...