Reese's new gooey product has caused some confusion, but the Hershey brand is here to clear things up in its Super Bowl 59 commercial. Since Reese's Chocolate Lava Big Cup hit stores nationwide last ...

The company has purchased 30 seconds of airtime on Fox during the Big Game to promote its recently-launched Reese's Chocolate ...

Reese's Super Bowl commercial pitches the brand's new chocolate lava cups while cautioning viewers that actual volcanic lava is not edible ...

In a 30-second spot from Erich & Kallman, scheduled to run in the second quarter, a determined grandma and a runaway bride will charge up a mountainside to find Reese’s Chocolate Lava Big Cup.

Are you a print subscriber? Activate your account. By Tim Nudd - 14 min 58 sec ago 2 hours 35 min ago By Parker Herren - 2 hours 48 min ago By Brian Bonilla - 2 hours 48 min ago By Jean-Paul ...