Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. René Lacoste was an inventor. His love of tennis—he won seven Grand Slam single titles before retiring in 1932—led his list ...

Lacoste never strays far from tennis. The brand born in 1933 by legendary French player Rene Lacoste has embraced all things tennis with the launch of its latest lifestyle sneaker, the L003 Neo.

Performance is everything in professional tennis. But that does not have to come at the cost of style. Few, if any, brands can balance technology with taste, such as Lacoste. When fans see the ...

Tennis stars are getting their game on in limited-edition styles created by the French heritage brand for FP Movement.

Lately, when it comes to events, party planners seem to be talking a lot about creating an interactive, immersive experience to promote their brands. This weekend, Lacoste created an experience ...

This past week, Lacoste celebrated the launch of the Novak Djokovic tennis court in Belgrade, Serbia. In partnership with the Novak Djokovic Foundation, Lacoste designed a fully renovated tennis ...

On Sunday, Lacoste's best players spent some time teaching ... who may one day be inspired to take up tennis just as seriously as they did. Though Mahut lost in the singles qualifying event ...

Just in time for the Miami Open happening this week and next, Lacoste is bringing a nearly full-scale tennis... [ { "name": "GPT - Billboard - Slot Inline - Content - Labeled - No Desktop ...