If there's one thing that gets most car fans' inner child revving, it's LEGO. There's just something magical about opening a ...

Formula 1 is developing its entertainment, merchandise and immersive fan experiences to broaden its appeal and boost revenue ...

The Duplo range is aimed at the very youngest ... teammate Daniel Ricciardo were on hand to show off the LEGO Technic McLaren F1 racing car. It was designed to replicate the 2022 racecar, but ...

From Duplo models that’ll entertain children from ... Why settle for one F1 car when you could have two? This twin set of LEGO F1 cars includes Haas and Williams Racing cars, which makes it ...

As a result of the partnership between the two brands, a series of activities will be promoted that will go beyond the launch ...

LEGO Group has introduced a new collection of LEGO F1 sets, with exclusive travel retail activities at Melbourne ...

In September 2024, Lego and F1 announced a partnership that included releasing numerous F1 Lego sets, some of which featured ...

Lego has also launched an online F1 portal with explainers about the racing and the teams. Formula 1 entering into a partnership with the world's largest tire manufacturer is something you expect.

By leveraging the global appeal of Formula 1, Lego is tapping into a diverse audience of motor enthusiasts at the two largest Australian airports.

There've been many Lego racing sets over the years, including a partnership with Ferrari that produced a scale model of the F310 F1 car back in 1998. More recently, the Speed Champions series brought ...