The first rule in sales and marketing is to know your customers’ needs and expectations. This includes a thorough understanding of why they should consider your product in the first place.

After many decades of being a business owner and salesman, I have never, ever changed my Golden Rule of Selling: Know Your Customer. Customers are the reason we open our doors every day ...

Of the 35,000 customers in her database, 8,000 are regulars and most of them she knows not only by name, but by style. “Know your customers, and they’ll come back,” Barchetti says.

In fact, 79% of customers want brands that "understand and care about" them, according to today's infographic by master data management software company Semarchy. And knowing who your customers are ...

Knowing your customer is essential throughout the life cycle of your relationship with counterparties. For banks, you need expert assessments of prior earnings, assets serving as collateral and ...

SARAH GREEN: Now in a case like that, I get that you have to focus on a primary customer. But how do you know how much attention to give to your secondary or tertiary customers? I mean ...

If you're not creating offerings based on customer needs, you may not be able to sell them. Knowing who your customers are also helps businesses to develop highly customized messaging that ...

Gatik is something of an outlier in the autonomous vehicle space. Whereas most companies are either trying to scale robotaxis or commercialize long-haul self-driving with Class 8 trucks, Gatik is ...

Know Your Peer: A new path Rather than always “Knowing Your Customer,” we might shift toward “Knowing Your Peer.” In true DeFi, peer-to-peer interactions dominate.