Kleenex is such a strong brand that in some parts of the world, the word 'Kleenex' is used interchangeably with 'tissue'. It also has a powerful legacy, and is celebrating its 100th birthday this ...

Independent brand and design agency Hulsbosch has unveiled a refreshed packaging design for Kleenex’s range of toilet tissue products. Kimberly-Clark, the parent company of Kleenex, engaged ...

Kleenex’s 'Someone Needs One' campaign is tissue-soft on brand-specific messaging, but powerful on emphatic narratives. Explained William Rosen, CEO at VSA Partners, the Chicago-based creative agency ...

But what is truly new in the ways of "Team Kleenex" is the public face of crying. Cry, OK, but make sure people know about it. In August 2022, Braden Wallake, boss of American start-up HyperSocial ...

Kimberly-Clark has partnered with BNZ to support three vPPAs across Italy and Spain, reducing the Scope 2 emissions of its European manufacturing sites ...