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Kit Kat Revives Its Iconic Tagline With the ‘Break Brothers' as Hershey Steps up MarketingHeading to the DMV on your lunch hour? Not a break. Running errands between Zoom calls? Also, technically, not a break. Kicking your feet up while several cheerfully enthusiastic men clean your house?
Enter the Break Brothers, a group serving as a four part-symbol of the iconic KIT KAT® bar, made in part to illustrate the candy brand's authority over helping fans take a true break. These four ...
Four tall men called the Break Brothers, elegantly dressed in brown three-piece suits, personify the Kit Kat bar and protect your snacking moment. - Kit Kat ...
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