And Kind has spent more than two years reimagining its iconic plastic packaging as a paper wrapper that it hopes to eventually put around the hundreds of millions of bars it sells each year.

Food labeling is broken. Kind Bar is on a not-so-nutty quest to fix it Kind Bar is pushing the FDA to strengthen its food-labeling requirements. Some of its competitors aren't thrilled.

The packaging will initially be used only for single bars of KIND’s Dark Chocolate Nuts & Sea Salt product. KIND North America CMO Osher Hoberman said: “At KIND, we’re constantly listening ...