University President Christopher Eisgruber ’83 advised the campus community to “Keep Calm and Carry On” and offered other World War II-era words of advice at the Council of the Princeton University ...

Too bad U.S. businesses don’t have a mantra comparable to Britain’s famous World War II “Keep Calm and Carry On” slogan to get them through the current tariff turmoil.

Bobbie Cook’s Bakery’s motto is “keep calm and eat cookies.” The motto was created by her sister to remind her to stand calm and relax.