Last year he was tapped to run Kameda Seika, the industry-leading senbei (rice cracker) manufacturer based in the rice-growing heartland of Niigata Prefecture. Though Juneja has been in Japan for ...

And as the new government of Prime Minister Shigeru Ishiba eyes a fresh drive to bring back the heyday of its global tech domination Lekh Juneja, the head of rice cracker giant Kameda Seika ...

Ofek, Elie, Nobuo Sato, and Akiko Kanno. "Kameda Seika: Cracking the U.S. Market." Harvard Business School Case 517-095, February 2017. (Revised April 2018.) ...