And Kind has spent more than two years reimagining its iconic plastic packaging as a paper wrapper that it hopes to eventually put around the hundreds of millions of bars it sells each year.

The packaging will initially be used only for single bars of KIND’s Dark Chocolate Nuts & Sea Salt product. KIND North America CMO Osher Hoberman said: “At KIND, we’re constantly listening ...

Food labeling is broken. Kind Bar is on a not-so-nutty quest to fix it Kind Bar is pushing the FDA to strengthen its food-labeling requirements. Some of its competitors aren't thrilled.