We are witnessing this phenomenon again with the Juventus rebrand ... traps millions of symbols - from adverts to websites and logos - and stores them in one place on a daily basis.

Italian powerhouse Juventus will boast a brand new look beginning in the summer. The five-time reigning Serie A champion revealed a new logo on Monday, straying far from the crest it currently ...

The wide-ranging pitch featured a slick reworking of the Juventus logo as a simple, stylised letter "J." Juve's officials were struck by the boldness of the proposed revamp. Although they were ...

Italian powerhouse Juventus will boast a brand new look beginning in the summer. The five-time reigning Serie A champion revealed a new logo on Monday, straying far from the crest it currently ...