To accelerate its global expansion, Kao Corp. is investing significantly in KATE, its strategic growth driver brand, to ...

Just like the skin care offerings, Japanese makeup products take a skin-first approach, favoring lighter, breathable blends that are typically packed with conditioning ingredients. “One ...

But Asia is home to myriad countries, many with their own vibrant beauty industries. Case in point: Japan. Some brands are renowned in the states, like Shiseido and Shu Uemura, while others such ...

The Kao Corporation-owned cosmetics brand will launch products featuring anime character Satoru Gojo as part of plans to ...

Chalhoub Group's Andrea Fetzer on what's next for the Asian beauty scene as it continues to gain global acclaim.

TOKYO -- Japan's Kao is making a renewed marketing push for cosmetics brand Kate across Asia, quintupling promotional expenses there and underlining its Japanese identity on social media to try to ...

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This facial spray from Decorté, one of Japan’s leading luxury beauty brands, is another ELLE Future of Beauty award winner. Beloved for its ergonomic packaging and multi-use formula ...

“I think Korean and Japanese beauty have always been there,” Depraeter-Montacel told NBC News. “But now with the rise of that in a market like the U.S., I think it puts those brands under ...