Japan’s latest craft craze has officially landed in Hawaii. Wappen, a wildly popular trend overseas, is now making its way ...

These cute little pocket monsters come in all ... Thankfully it wasn’t hard, as there are plenty of Pokémon things to do in ...

In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.

Part of the confusion stems from a misunderstanding of “kawaii,” which is Japanese for “cute” but also connotes a lovable or adorable essence. Sanrio recruited Shimizu and other ...