Report claims Jag’s internal design team complained to creative boss Gerry McGovern about outsourcing branding project

Jaguar's designers raised concerns about the company's rebrand more than two years ahead of time, and now the team's grievances have been laid bare.

It’s been a month since Jaguar’s bold attempt to reinvent itself as a purveyor of “modern luxury” under the Panthera rebranding project, which ignited widespread criticism. The controversial campaign debuted with a teaser ad featuring brightly dressed models but no cars and was described by Jaguar’s managing director,