Jack-o’-lantern personified the unknown ... Excerpted from Pumpkin: The Curious History of an American Icon by Cindy Ott (2012). Used with permission from the University of Washington Press.

Meet Lewis — Target's new 8-foot jack-o'-lantern decoration! The retailer recently unveiled the Halloween prop, designed by Hyde and Eek Boutique, that has since gone viral on TikTok.