These channels are divided into direct and indirect forms. A direct distribution channel allows consumers to buy and receive goods directly from the manufacturer. An indirect channel moves ...

But the contribution from indirect channels, including OTAs and travel agents, isn't going to zero. They will remain an important part of hotels' distribution strategy. An ideal contribution from ...

The first step toward understanding what a direct channel of distribution offers - also known as a direct marketing channel - is to understand what a channel of distribution is. Simply, a ...

Currently, Marico reaches a total of 5.8 million outlets through direct and indirect distribution channels. The distribution expansion initiative by Marico comes as organised FMCG companies in ...