Pharrell Williams of production duo The Neptunes has revealed the name of his signature sneaker collection with Reebok will be called Ice Cream. The Ice Cream footwear collection will drop next ...

One of Pharrell Williams' earliest triumphs in the sneaker world is making a comeback in a big way. Founded in 2004, Ice Cream was originally a subsidiary of Billionaire Boys Club. Under the ...

If anyone could fill the shoes of the ... Billionaire Boys Club and Ice Cream footwear, and partnered with brands like Adidas and Moncler. “There is no doubt that Pharrell will likely make ...

Pharrell Williams took his Louis Vuitton ... the new Louis Vuitton design and Williams' Billionaire Boys Club Ice Cream Board Flip sneakers from the 2000s, which were issued in visually similar ...