Unilever believes creator marketing will accelerate change in a competitive market. How will this increased investment ...
I don’t have any emotional engagement with any brand when it comes to portfolio management,” Unilever CEO Fernando Fernandez ...
Unilever CEO Fernando Fernandez will bolster influencer spending from 30% to 50% as he seeks to use 'real people' to grow ...
Fernando Fernandez joined Unilever as CEO, following the surprise exit of predecessor, Hein Schumacher. Last week the new ...
Fernandez spoke publicly for the first time since replacing Hein Schumacher as CEO, making a “commitment” to food.
Unilever’s new Chief Fernando Fernandez expects to accelerate the company’s turnaround by selling a number of underperforming ...
Unilever has already made waves in the influencer space. In 2023, it partnered TikTok to launch dedicated content series and programme activations to be housed in a #CleanTok content hub, which was ...
Ice Cream was ‘a clear outlier’ in Unilever’s portfolio, according to the new chief executive who is seeking to accelerate ...
Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...
Multinationals like Unilever are losing ground to ambitious local rivals in emerging markets — the biggest growth engine of ...
As Unilever charts its course under new leadership, CEO Fernando Fernandez has reiterated India’s role in the company’s ...
In a fireside chat with Barclays Head of Consumer Staples Warren Ackerman, published on Unilever’s website late Monday, the CEO said there are about 1 billion euros ($1.08 billion) of local ...