Over time, Hallmark revolutionized the greeting card industry by standardizing the practice of placing its brand on the back of each card. In 1944, the company’s now-famous slogan ...

At Hallmark alone — the largest manufacturer ... to complete to see if I had some potential as a greeting-card writer. Back then, it was an actual physical portfolio I had to type out and ...

That includes e-cards and “surprising gifts.” In other words, members can earn reward points based on content that they are watching. Those points, or rewards, can be used in Hallmark stores.

Hallmark Cards Inc. relies on mobile to communicate with its most loyal shoppers, connecting them to its retail stores to discover the products it offers, a company executive revealed in an ...