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Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.
The streaming service Max announced on Wednesday that it is reverting to its old name, HBO Max, which it used when it debuted in 2020.
As subscribers will recall, HBO Max originally launched in May 2020 and was rebranded to Max in April 2023 after the Warner ...
Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
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