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Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.
After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the ...
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
The popular cable network was an early adopter of the complementary video streaming app, and launched its HBO Go app in 2010, which turned out to be wildly successful. As the business of streaming ...
Warner Bros. Discovery is rebranding Max back to HBO Max, reversing its 2023 name change aimed at broadening its appeal.
HBO Max has hilarious reactions to people mocking yet another rebrand: ‘Am I not allowed to change?’
The Warner Bros. streamer had a full circle moment and is now called HBO Max. The social media handles of the streamer had a ball while making the announcement.
HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.
The name Max has, not a moment too soon, gotten the axe. A little more than two years after lopping "HBO" off of the streamer ...
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