Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

HBO Max acquires Latin American rights to '1978,' the Onetti Brothers' horror film set during Argentina's dictatorship.

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

(Indeed, Max’s account ... brand confusion surrounding HBO in the streaming realm goes back years, before Warner Bros. Discovery was formed from Discovery’s acquisition WarnerMedia (previously ...

to its strategy of focusing on programming that is working best like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other genres ...

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...

and Max and local originals, and de-prioritizing other genres that drive less engagement or acquisition." Translation: We thought HBO was a brand that meant a lot to some people but not much to a ...

It credited the win, in part, to what is "working best," including HBO programming, docuseries and Max originals, and "de-prioritizing other genres that drive less engagement or acquisition." ...

Max, the app formerly known as HBO Max, is getting a new name this summer: HBO Max. Sound familiar? It should. HBO Max was the original name for the streaming service when it launched in May 2020.