It's all so predictable. Every time the internet focuses in on yet another rebranding catastrophe, certain voices on social ...

The post HBO logo reappears on channel after "Max" debrands to old name appeared first on Boing Boing.

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do ... if you’re into entertainment, marketing, or design. But here’s what most people ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but better content." ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" ...