Build An AI Roadmap: Based on this vision ... This final step is where AI-powered marketing efforts drive ongoing growth and results at scale. The path to AI success isn't about going alone ...

When most people hear “CMO,” they picture a Chief Marketing Officer overseeing brand strategy, managing large teams, and presenting long-term marketing roadmaps to the executive team. It’s a role ...

It forced me to rethink marketing's place in the business. I stopped seeing it as a downstream function and started embracing it as the role of a growth architect — someone who doesn't just ...

The simplest way to measure ROI is by dividing the net increase in sales by the marketing cost. A more accurate (but complicated) method also accounts for the organic sales growth that occurred ...

Marketing teams are under scrutiny. The end of the ZIRP (zero interest rate period) era fundamentally reshaped the economic landscape, forcing businesses to shift from aggressive expansion toward ...

Let’s be clear: GenAI hasn’t just “enhanced” marketing. It’s rebuilt the playing field. The best companies aren’t bolting on tools—they’re rethinking how growth works from the ...

Michelle will drive our consumer-first mindset throughout every aspect of the business while also building and leading the cross-functional execution of our growth roadmap to ensure we work ...