The snack that smiles back has a new name. The beloved Goldfish cracker's new name will temporarily be Chilean Sea Bass Crackers, the brand announced Wednesday. The name change comes as the brand ...

Goldfish crackers will now be known as “Chilean Sea Bass” beginning Wednesday (October 23), in an effort to expand its audience to hungry adults. The Pepperidge Farm snack will still feature ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for ...