A variegated tile backsplash in a lighter color like white ... comfort of the classic white subway tile feel and the more natural elegance of Zellige tile. Ultra Glossy Tiles Aren't The Best ...

The question is, how should we design a tiled backsplash for a look that's en-Vogue? Judging from the comments above, a white subway tile won't score you any style points as a kitchen tile idea.