SMIGGLE — a “healthy alternative” to the dreaded screen — is taking over the world, one pink pencil case at the time. So how has Smiggle, the colourful, kid-friendly stationery retailer ...

"This is a fashion forward statement brand for tweens and it's a status thing to have a Smiggle pencil case," Mr Walker said. "What's interesting when you look at stationery, the industry is ...