Auburn, NY -- For years, the cost to maintain the giant Genesee Beer sign that looms over downtown Auburn included one case of Genny Cream Ale each month. Rochester-based Genesee Brewing Co ...

The first one was made from 300 empty half-barrel kegs trimmed with 600 feet of LED green rope lights and capped with a rotating Genesee Beer sign ... Tuscan Wood Fired Pizza, Wraps on Wheels ...

Downtown Auburn's "skyline" has a handful of iconic buildings and objects, including the giant Genesee Beer sign that hovers over East Genesee Street from atop the Speno Music building.

Who doesn’t love chocolate when the weather dips? You may remember the vintage stained glass Genesee Beer signs and lights that helped shape the 1970s in Rochester. Maybe you still have one ...

This could be the biggest yet. The keg tree's twinkling lights are synchronized with holiday music and a rotating neon Genesee Beer sign. There is a food and beer at the lighting ceremony ...