Still others putting retailers’ labels on some of their own products, essentially competing against themselves on the store shelf ... the company’s so-called generic brands, are offered ...

In general, brand-name products are better than generic products. Or at least their marketing is. This concept isn't really disputed because if generic vs. brand-name items were priced the same ...

The security of buying a name brand product may ... worth it when the generic or store brand version of the same item is sitting right there on the store or supermarket shelf?

This is what makes generic drug companies able to sell their product at an estimated 80-85% less than the same products made by name brand medication manufacturers. However, the FDA notes that ...

and 60-day price protection on new generic product introductions. At the same time, pharmacies will be able to access the new First to Shelf solution, which provides new product placement and ...

which provides certain benefits to the seller that a grocery store shelf does not: If a shopper were ever on the fence deciding between a generic and a name-brand product, a chorus of 5,000 Amazon ...

He ordered Bristol-Myers to allow Mylan to ship its generic product. Bristol-Myers has appealed, but Mylan said March 28 that it would begin selling its drug immediately.

I have so many questions." The Kate Spade x Target collaboration is one of many instances in which a brand has produced an overpriced product with questionable demand — potentially leading to ...

Lower shelves should contain "destination" products, or those that people seek out and purchase regardless of price or promotion. Reserve the bottom shelf for the least popular or generic products.

which was created to speed generic products to market but relies on a complicated process to do so.