Still others putting retailers’ labels on some of their own products, essentially competing against themselves on the store shelf ... the company’s so-called generic brands, are offered ...

The security of buying a name brand product may ... worth it when the generic or store brand version of the same item is sitting right there on the store or supermarket shelf?

He ordered Bristol-Myers to allow Mylan to ship its generic product. Bristol-Myers has appealed, but Mylan said March 28 that it would begin selling its drug immediately.

In general, brand-name products are better than generic products. Or at least their marketing is. This concept isn't really disputed because if generic vs. brand-name items were priced the same ...

which provides certain benefits to the seller that a grocery store shelf does not: If a shopper were ever on the fence deciding between a generic and a name-brand product, a chorus of 5,000 Amazon ...

Sure going with a generic or store brand can save you money too, especially if you don’t have a coupon or the item lacks a sale on the product you want. They usually have larger sizes too.

You’ve probably had the common experience of being out shopping and suddenly having to decide between a brand name and a generic alternative. If you frequently find yourself reaching for the ...

and 60-day price protection on new generic product introductions. At the same time, pharmacies will be able to access the new First to Shelf solution, which provides new product placement and ...

It went on the bottom shelf, and both the retailer and the consumer knew that it was an inferior product ... they start feeling simply generic: nothing special about them.

This is what makes generic drug companies able to sell their product at an estimated 80-85% less than the same products made by name brand medication manufacturers. However, the FDA notes that ...