Most gender-bender stories focus mainly on male-to-female ... Do they pick one gender or the other to keep one friend happy and do the whole ‘love’ thing? Or is there still a place in their ...

Avery, Jill. "Gender Bender Brand Hijacks and Consumer Revolt: The Porsche Cayenne Story." In Consumer Behavior: Human Pursuit of Happiness in a World of Goods. 3rd ed. by Jill Avery, Robert Kozinets, ...

Last September, while they were discussing hypothetical solutions for these issues, the idea for their senior project, Gender Bender, was born. On February 28, they held a panel as part of the ...