We love this Downy Fabric Softener Liquid from Amazon. Washing your sheets with a softener helps to minimize static cling, particularly in dry climates. You could also try this Gain Fabric ...

Procter & Gamble Co.PG0.50%increase; green up pointing triangle has a fabric-softener problem. Sales of the product—an often sweetly scented liquid designed to make clothes feel better after a ...

Besides being called “precious snowflakes,” millennials are often labeled as soft, yet they’ve accelerated the decline of fabric ... for liquid softener with Downy and Gain can’t get ...

The consumer goods giant, which produces Downy and Gain fabric softener, says it saw sales of its own products decrease by 26 per cent. Shailesh Jejurikar, Procter & Gamble's head of global fabric ...

As a result, sales of Downy have fallen 26 per cent between 2007 and 2015, pushing the entire US liquid softener category down 15 per cent, according to Euromonitor. During an investor meeting ...

The two reusable products, method softener infused dryer ... rated very good are Bounce and Gain. Consumer Reports says there's an important consideration with fabric softeners, they can build ...

P&G (NYSE:PG), which owns Downy and Gain and more than half of the $1.3 billion U.S. fabric softener market, is hoping to change that sentiment and reel in millennials – quickly. “While most ...