Undertones, coverage, and finish must all be considered during the quest to find the perfect foundation. And the shade match ...

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I'd rather just get a foundation in my shade. Irene Kim: This to all skin tones seems like a stretch. It's like a peach white. I just, I don't understand where the other colors are going to come from.

You’ve spent hours in the beauty aisle, swatching shades that look perfect in-store but turn out too light or too orange once you get home. Finding the right foundation that matches your skin tone and ...

Foundations are the backbone of any makeup routine, providing the canvas upon which all other beauty products rest. However, ...

Without a doubt, going to a makeup counter in the hopes of finding your perfect foundation shade ... fair to the deepest skin tones. Look at your wrist and compare the color of the veins to ...

Following is a transcript of the video. Kyle Kerchaert: Wait, [gasps] it's happening! It's happening. It's doing the thing. It looks orange. This is looking like it's going in a bad direction.

But for people with darker skin tones, finding the right foundation shade can be a challenge. Dark foundations on the market often fall flat, appearing gray-like once applied on the skin.

Walking through drugstore aisles, content creator Golloria George, 24, would see rows of shades for lighter skin but barely anything for deeper tones ... Serum Foundation. The darkest shade ...

Makeup artist Sandy Linter adds that in light skin colors, the complexion may become sallow due to changing undertones and loss of color. Luckily, a plethora of foundation options exists to ...