If you've attended major international auto show in the U.S. this season, you've likely seen this car: Edsel Ford's 1934 Model 40 Special Speedster. We first saw it at the Pebble Beach Concours d ...

Ford released a car that flopped so spectacularly that it has become a timeless case study on how not to develop and launch a product. The 1958 Ford Edsel was supposed to be the new premiere car ...

Buzz was high for the secret Edsel thanks to a Ford marketing blitz and their refusal to show the car to anyone before its release. To say that the Edsel's debut on September 4, 1957, was a flop ...