The unpredictability of the samples are also part of the store's charm, and it's not uncommon to see some sample trays filled with items that ... that Costco has given out free samples of Manuka ...

(NEXSTAR) – After a long 14 months, Costco shoppers will soon be reunited with their beloved free samples. In an earnings call on Thursday, Costco CFO Richard Galanti confirmed that most Costco ...

Costco is a bulk-shopper's dream - but sometimes the amount of stuff you have to buy when you go there can be intimidating. What happens if you buy freezer bags and decide you don't like the Kirkland ...

More retailers and brands are offering free samples as an alternative ... made a meal out of Costco samples. Samples have also gained popularity with brands given changes in the advertising ...

But what you may not realize is that even if you don’t buy the particular free product, you’re still more likely to spend more at the store on other items after you have gotten a sample.

Ariely adds that free samples can make forgotten cravings become more salient. “What samples do is they give you a particular desire for something,” he says. “If I gave you a tiny bit of ...