Image: Critics insisted Fireman Sam is already 'politically correct' Lincolnshire Fire and Rescue's decision was criticised by some people who insisted Fireman Sam was already "politically correct".

FOR children who need rescuing from school holiday boredom, Fireman Sam and friends are racing from Pontypandy to Bromley next week. The stage version of the children's TV show is set during ...

Lincolnshire Fire and Rescue said a "small" number of complaints from staff members and the public led to the call to remove the mascot of 30 years. Fireman Sam had been used alongside two fire ...

More than two million books have been sold worldwide. Fireman Sam has also been used by the UK Fire and Rescue Service to deliver fire safety messages to children.