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A fire service has decided to stop using the TV character Fireman Sam as its mascot. Lincolnshire Fire and Rescue service said it would no longer be using a male firefighter in its advertising ...

Buying the right camera, lens, accessory or software to suit your photography is really important. Our product reviews offer independent views with hands-on opinion and honest verdicts aimed to ...

Fireman Sam has been axed as a mascot for a fire brigade over fears he could put women off joining. Lincolnshire Fire and Rescue Service said the children's TV character was outdated and did not ...

A fire brigade has decided to drop beloved TV character Fireman Sam as its mascot over concerns he isn’t inclusive enough. Lincolnshire Fire and Rescue Service in the UK said the show was ...

The Kent fire chief has backed calls for children’s TV character Fireman Sam to be renamed “Firefighter Sam” to help attract more females into the rescue services. Ann Millington ...