Snapchat is introducing Sponsored AI Lenses, a new ad format that lets brands engage with consumers in an immersive way.

Snapchat is adding video AI lenses to its platform, letting users add generative AI video effects to their Snaps, if they pay for a pricey Platinum subscription ...

Attention selfie addicts, we have some good news: you might never run out of Snapchat lenses again ... you're in the app's existing lens carousel. A new smiley-face icon will appear at the ...

Snapchat users are quite familiar with AR and have been using it since the app released lenses (or face filters) in 2015. SEE ALSO: Snapchat just completely redesigned its app. Here's why.