Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious thoughts, improve focus or boost confidence.

In a post shared to the r/mildlyinfuriating sub on April 19, user u/Chyllian posted a picture of an open value pack of Extra gum. The package contains eight packs of gum, but there is clearly ...

Credit: Merc / The Pur Company Rating: 8/10 Sporks Extra gum has a soft, almost pillowy chew. Each piece is a long, wide ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

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