Jochen Koedijk, Expedia Group's chief marketing officer, wants the travel brand to be a first mover in AI.

Here’s a marketing tip for companies on a tight budget: be provocative. That’s the strategy Zillow used in its early days in ...

Expedia Group in recent years has shed around a half-dozen brands, and it is continuing the purge with the closure of ebookers UK on September 4. The decision to shutter the brand came while Peter ...

Expedia has finally managed to integrate its consumer (B2C) brands under one platform in the U.S. and will leverage it to enhance customer retention and optimise marketing spending. The Wholesale ...

Bookings at Expedia Group's three core brands -- Expedia, Hotels.com and Vrbo -- all grew in the fourth quarter of 2024, fulfilling one of the goals CEO Ariane Gorin set when she took over as the ...

AI search is upending the way that consumers find information online, and marketers are turning to AEO to ensure they stay ...

Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ...

Expedia's migration during 2020-24 to a unified platform, which shares marketing, data, supply, and loyalty (One Key) across its brands, versus the previous siloed structure, is buoying the ...

Each of our core brands, Brand Expedia, Hotels.com, and Vrbo, saw bookings growth. Our B2B business had a stellar quarter with bookings growth increasing 5 points sequentially to 24%. And our ...

Expedia Group has launched One Key, a loyalty program that allows you to earn and redeem rewards across three of its travel brands — Expedia, Hotels.com and Vrbo. The One Key program allows ...

Finally, the Vrbo brand gives Expedia healthy share in the fast-growing online vacation rental market, behind only Airbnb and Booking. During 2020-21, Expedia achieved the removal of $700 million ...

Expedia Group, Inc. brands power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ...