For example, if you’re applying for a role at TED Conferences, you could submit your cover letter as a TED Talk, with the opener introducing the link: I created a TED talk to explain why I’m ...

How do you start a letter? When should you present your offer ... and testing it against a shorter version of the same letter. A fundraising letter I once wrote, for example, tested equally well at ...

Start with family and friends. If you're looking to get to know new people, ask your social media followers if they want a letter from you. Make a post along the lines of, "Hey, I'd love to write ...