The mission and vision of the department is to support the University’s mission, and the enrollment and fundraising goals that are detailed in university’s Strategic Plan.

A mission statement might slightly overlap with other marketing content but it's different from a vision statement, value statement, brand, or slogan. Mission statements serve a dual purpose.

Drexel University College of Medicine excels and innovates in education, research, and delivery of compassionate care in our culture of diversity, spirited inquiry, collaboration, and opportunity.

For example, an early Microsoft vision statement ... a copywriting and messaging firm that serves entrepreneurs. Although mission and vision statements should be core elements of your ...