After J.J. Keebler was introduced to the world in a 1969 commercial, Ollie was welcomed into the tree. The leader of the bunch that we see today, Ernie, was actually the third elf introduced.

Especially, if your brand is personified by a character who was created for a very different time. Ernie Keebler was well-known to previous generations as the baker of beloved Keebler Cookies who ...