Tracking intent signals like repeat site visits, content downloads and sales interactions helps gauge if you’re moving buyers ...

Cricut Inc. faces challenges with declining user activity and profits despite gains in subscribers and new products. Click ...

Community-focused social-media platform Reddit, Inc. (RDDT) announced Thursday new content moderation and analytics tools to make it easier for users to join conversations and share in communities.

MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say it’s time to rewrite the rulebook.

They were from companies offering a product to measure trust and from others wishing there were one. You may already have such a measurement: an employee engagement survey. In our work ...

A world first* study of more than 215,000 students, researchers found that while standardized tests measure academic skills, different dimensions of wellbeing -- emotional wellbeing, engagement, and ...