Today, any pharma marketing strategy has to take into account ... the patient journey has the potential to identify new and more effective approaches at every stage of the pharma marketing ...

In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

The pharmaceutical industry's next billion-dollar blockbuster won't come from a lab alone—it will come from listening to ...

The Pharmaceutical Sciences, Pharmaceutical Marketing and Management Option is perfect for ... B.S.-M.S. program in pharmaceutical sciences because it was a cost-effective way to get my master’s in a ...

“Each year, the APEX Awards recognize the groundbreaking efforts that shape the future of pharmaceutical marketing,” said Brian Haug, executive vice president, of Healthcare & Industry ...

Pharmaceutical sales jobs are competitive. In addition to certification, specialization is an effective way to break into pharmaceutical sales. For example, a new representative might specialize in ...